Cinematic video series documenting the stages of making a mug of hot chocolate.
Bringing an artisan hot chocolate to life on film.
The Brief
The brief for the video series was to put the quality of the hot chocolate front and centre, clearly demonstrate the technique involved in making each drink, and support an increase in sales across the full range of hot chocolate variants.
The Approach
I approached the shoot with a clear intention to create a warm, rich cinematic tone that would enhance product desirability and faithfully bring the colour and texture of the crumbly chocolate flakes to life.
To achieve a consistent, warm look, scrims were used to control the ever-changing natural daylight streaming in through the windows. The colour temperature of each Litepanels LED light was then carefully adjusted to create a cohesive, controllable warmth across the set.
The Output
The videos were produced for use across digital sales and social platforms. They were designed to work both as clear instructional content and as visually engaging brand assets.
Assets Created
Short-form video
Photographic stills
Graphics
Distribution Platforms
Shopify
Amazon
I’ll be honest — I wasn’t a huge fan of hot chocolate before this project, but I’m a big fan now!