Design

 

I was a graphic designer for thirty years before becoming a photographer – the majority of time as owner and creative director of the agency.

 

 

 

 

 

 

 

Gallery

 

A selection of my work from all agencies.

 

 

 

Zero 3PL

Client

Zero 3PL


Project

Brand Strategy

Brand Identity

Creative


Agency

ShotByGaryBrown


Year

2021

 

 

Overview

Zero 3PL are a leading third-party logistics provider at the forefront of innovation and technology.


Brief

Start-up brand launch.


Output

The project scope encompassed brand strategy brand positioning, language, logo and creative identity.



 

 

The word ZERO overlaid on a scenic green hillside landscape with rolling slopes under a cloudy sky.

Image

Zero 3PL Logo

 

 

Bold

Client

Bold Recruitment


Brief

Start-up brand launch


Project

Brand Strategy

Naming

Logo

Visual Identity

Website

Brochures


Agency

LazenbBrown


Year

2010

Overview

Bold were an ambitious start-up in a highly competitive sector.


To generate impact and build traction in the market an assertive name and brand personality were crafted – with language and tone purposefully tuned to appeal to Bold’s target clients.


The Bold voice permeated all collateral  – bringing a consistent edgy personality to all creative assets.

A series of seven dark blue panels showing different phases of the moon in white chalk-like texture.

Image

Foil Blocked Business Card

Bang

Client

Bang Hair


Brief

Rebrand


Project

Brand Strategy

Logo

Signage

Visual Identity


Agency

LazenbBrown


Year

2010

Overview

Bang are a highly multi-award-winning creative hair salon.


Qwners Jon and Sarah Cotton aimed to capitalise on the energy of moving to a new location by launching a fresh brand identity.


Brand personality work uncovered a voice fuelled by love, music, creativity – and passion for their craft that drove the team to explore and express their inherent creativity. The whole team embodied this attitude.

 

A dark abstract pattern shows six circular shapes with glowing edges creating a minimalist geometric design.

Image

Illuminated interior signage